Posts Tagged ‘The Gas City’
The Gas City? - Original Photo by Mitch Woods via Flickr
To those of you who haven’t been following this, several weeks ago, Mayor Norm Boucher told the Medicine Hat News’ Amanda Stephenson that he was thinking of trying to re-brand Medicine Hat; he described that the current slogan and marketing might not be giving us much credit in terms of recognition. He also brings up the point about how Medicine Hat is ranked 82nd out of 157 best places to live in Canada which he postulates might be a matter of “how we sell ourselves”.
There’s been a huge uproar over this in both the comments section and in the Ticked Off & Tickled Pink sections on the Medicine Hat News. The majority of which are personal assaults against Norm Boucher – real mature, guys/gals.
Released today in a Medicine Hat News story by Amanda Stephenson, the slogan will officially stay “The Gas City” after the much criticism against the change. The votes against the change was unanimous by the Medicine Hat Aldermen who meet last night to settle the fate of the slogan.
While I understand the heritage and long standing culture behind the slogan, does it really represent what Medicine Hat is now or where it is going in the future? If we are keeping it for the sake of tradition then what’s the point of a slogan that doesn’t describe the place that you live accurately. I originally moved here from Regina, “The Queen City” and even though I am attached to the slogan and heritage behind it, It doesn’t represent it anymore – its slogan, like Medicine Hat’s becomes functionless nostalgia. I’m a little bit torn on the whole thing.
Rebranding the Gas City – Medicine Hat News
Gas City slogan to stay – Medicine Hat News
Mitch Woods’s Photostream @ Flickr