Medicine Hat Media

Tourism Branding – Survey

The Tourism Branding survey was released yesterday on It is the third step in our public engagement process (following the Executive Interviews and Question of the Week). The survey will be posted for the next 2 – 3 weeks. It takes about 10 minutes to complete.

The survey has taken elements from the previous two steps (primarily the Question of the Week) as certain themes emerged. The outcome of the survey is going to be a much more defined focus for our tourism industry and so we need as much public participation as possible over the next few weeks. People have been really engaged so far and this is really when we need their input the most.

A focused approach to Tourism will lead to a stronger Tourism Industry from an economic perspective. Tourism stakeholders have long maintained that this industry hasn’t yet realized its potential, which is what this tourism brand is seeking to help with.

To sweeten the deal for respondents, there are a number of prizes which respondents can choose to enter a draw for.

  • Medalta, in the Historic Clay District: Tea Pot, Sugar & Creamer set (approx. retail value – $80)
  • Cypress Hills: Wildlife & Park Bus Tour from Medicine Hat (20 people max). Blackout Period: July – August, Public Holidays. Includes Red Rock Coulee, Branchville Road, Eagle Butte & Elkwater (approx. retail value – $1,000)
  • Track Side Liquor Store: Two bottles wine (approx. retail value – $40)
  • Tourism Medicine Hat: Gift Basket (approx. retail value – $80)
  • Paradise Valley: 10 Golf Passes (5 x 2 packs)
  • Elkwater Lake Lodge & Resort: One (1) night accommodation in a Lodge Room. Blackout periods apply (approx. retail value – $115)

As always,  any questions can be directed to me (Quentin Randall) as the manager of this project.
twitter: @q_randall
phone: 403.529.1070

Thank you – this has been an excellent process and if we can finish strong, I’m feeling good about the final result.

User Comments

2 Responses to “Tourism Branding – Survey”

  1. March 11th, 2011 at 11:46 AM

    Vaughn says:

    I think this is a really great initiative and I am glad we are starting to see things like this happening within Medicine Hat. I had a couple issues with the last survey, one being the wording in some parts:

    “Thinking of the experiences we have available, to what level of importance do you think Medicine Hat can offer the following benefits to tourists?”

    I found this really confusing, but eventually I understood, and I don’t really know how it could be reworded to make more sense. I also didn’t understand the point of the Groupon/deal site portion as we don’t have anything like that locally, so I just choose to say I am not part of any of them.

  2. March 12th, 2011 at 12:14 PM

    Quentin says:

    Thanks Vaughn – it has been good so far. We had quite a bit of conversation on that question prior to it going live. It’s a tricky one, for sure.

    Anyways, thanks for helping out with this project!


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